5 Free Online Courses For Digital Marketing
Digital Marketing is one of the fastest-growing careers
across the world. With the rise of the internet and the rapid digitalization of
various important sectors, it has now become the need of the hour. The majority
of organizations and firms are trying to cash in the opportunities in this
field. Consequently, it has become a preferred choice for many professionals
who wish for an interesting work profile and a highly rewarding career for
themselves. However, like any other position, digital marketing comes with some
prerequisites. To become a professional digital marketer, you need to acquire
some specific skills and knowledge of various domains in marketing such as
Advertising, Performance Monitoring, Creativity, Analytical Abilities,
Knowledge of Digital Marketing Tools, and Excellent Copywriting and
Communication Skills.
To understand the basics of digital marketing and have an
idea of what specific skills you require to learn further, you need to take up
digital marketing courses. Today, there are plenty of free digital marketing
courses available on the internet. However, this abundance of courses has made
it tough to choose one which is suitable for you. But you need not worry as I
am here for the rescue. I have prepared a list of five such comprehensive free
courses that will help you explore digital marketing tools in a real-world
environment.
After formal digital marketing training, you become eligible
for a job in this domain. There are numerous roles under the umbrella of
digital marketing such as SEO Manager, Content Strategist, Social Media
Manager, and many more. You can also do internships and take up projects as a
freelancer. So take up any of the courses given below and embark on a journey
to become a successful Digital Marketer.
Also Read: 5 Free Python Language Courses
Fundamentals of Digital Marketing by Google Digital Unlocked
It is a free Interactive Advertising Bureau-accredited
course offered by Google Digital Unlocked. Consisting of 26 modules, this
course will help you master the basics of digital marketing. All these modules
are packed with practical exercises and real-world examples to help you
understand the fundamentals of Digital Marketing. This course will introduce
you to various aspects of Digital marketing like Analytics and data insights,
Business strategy, Content marketing, E-commerce, Email marketing, SEM, SEO,
etc. Once you have passed the final test after completing all the modules, you
will earn an authentic Digital Marketing certification from Google. Moreover,
you will be able to download a PDF copy of the certificate. You can also easily
upload it to your LinkedIn profile.
Free Digital Marketing Basics Course by Udemy
This course on Udemy is a great opportunity for you to learn
Digital Marketing from the scratch. You can be from any background as there is
no restriction or no prerequisite to take up this course. You will learn the
basic concepts of Digital Marketing along with some practical knowledge and
personal branding. This course covers important topics such as Blogging, SEO,
SEM, Affiliate Marketing, Email Marketing, Inbound Marketing, Google Analytics,
etc. It consists of 3 sections, comprising a total of 22 lectures. The entire
course duration is nearly 6 hours. However, you will not get any certificate
after completion of this course.
Fundamentals of Digital Marketing by EdX
It is a 4-weeks long course offered by EdX where you will
learn the varied and changing approaches to digital marketing. This course
mainly focuses on the fundamentals of Digital Marketing. It will help you
develop the critical insights necessary to succeed in e-commerce and digital
and social media marketing. It consists of relevant theory and analysis, as
well as numerous practical examples to accelerate your knowledge of digital
marketing. Here, you will learn Digital Marketing Strategy, Inbound and
Outbound Marketing, Social Media Marketing as well as Mobile Marketing. This
course is designed to benefit marketing professionals, analysts, entrepreneurs,
small business owners, etc. It is a free course, however, you need to pay a
certain fee to get a certificate after completion of the course.
Introduction to Digital Marketing by Great Learning
This free course on Introduction to Digital Marketing is
offered by Great Learning. It deals with the core fundamentals of Digital
Marketing covering various concepts like Content Marketing, Social Media
Marketing, On-Page, and Off-Page SEO, Affiliate Marketing, Automated Marketing,
PPC, etc. After completion of the course, you will get a certificate which you
can share on your LinkedIn profile, on printed resumes, or on CVs. If you are
new to this domain then this course is a perfect platform to get started with
Digital Marketing.
Digital Marketing Strategy by Hubspot Academy
Hubspot Academy offers a series of free courses on Digital
Marketing Strategy. The learning path consists of practical training in top
digital marketing domains such as Inbound Marketing, WordPress, Content
Marketing, SEO, Website Optimization, Video Marketing, Digital Advertising,
Email Marketing, Social Media, and Analytics. These courses will help you
develop an in-depth understanding of the subject. You will be able to
understand how digital marketing disciplines work together and how to optimize
their use. Moreover, you will get a free certificate after completion of each
course.
I hope these courses will help you understand the know-how
of Digital Marketing. Kindly share your feedback, queries, and suggestion in
the comment section below. Stay connected and keep visiting Wisdom Locus for more
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